Tips for Making a Video that Doesn’t Make us Gag

Written By Justin Lockwood

Let's ditch the shaky phone footage and craft a dental video that'll have people glued to the screen faster than candy gets stuck in a molar! Here's the lowdown on creating a quality video that'll make your practice shine:

Lights, Camera, Action (But Not Too Much Action!):

While a behind-the-scenes tour of your practice can be interesting, avoid long, technical procedures. Focus on clear, well-lit shots of your sparkling clean office, your friendly team (bonus points for genuine smiles!), and happy patients (with their consent, of course!).

Keep it Short & Sweet:

Attention spans are shorter than a flossing fairy's wings these days. Aim for videos under 2 minutes. Think "snackable content" – short, informative, and leaves viewers wanting more.

Story Time!

People love stories! Craft a relatable narrative. Highlight a patient's journey from dental anxieties to a dazzling smile, or showcase how your practice uses innovative technology to make procedures more comfortable.

Sound Matters:

Tinny audio is a mood killer. Invest in a decent microphone or record in a quiet space. Upbeat background music can add some pep to your step, but keep it professional and avoid anything too distracting.

Lights, Camera, Captions!:

Not everyone will be watching with the sound on. Use clear captions to convey your message, especially for quick-paced videos or technical explanations.

The Call to Action:

Don't leave viewers hanging! End your video with a clear call to action, whether it's booking an appointment, visiting your website, or following you on social media. Make it easy for them to connect with you.

Bonus Tip:

Get creative with editing! Add some fun animations, graphics, or even bloopers (if they're patient-approved, of course!) to keep things engaging.

Remember:

High production value isn't everything. Authenticity and personality go a long way. Let your passion for dentistry shine through, and your enthusiasm will be contagious. With these tips, you'll be crafting dental videos that are informative, entertaining, and most importantly, effective in attracting new patients!

Justin Lockwood

I grew up on a kind of hippy-commune where all my toys were made of wood and imagination was my only screen time. This forced me to be a creative thinker from the start. I drew and sold my first logo when I was twelve and still feel inspired every day to discover new ways of communicating peoples stories and passion. I create things that are designed to be used and enjoyed. Not just admired but interacted with. That demonstrate knowledge and feel personal. Because this is what makes design memorable.

During my almost 20 year career I've been lucky to work with some of the world’s most admired brands — companies like Alaska Airlines, Lululemon, GAP, Madison Square Garden, Target, TOMS, HBO, Marvel, TED, and CNN. In recent years I've helped startups including AutoLotto, Spoon Rocket, Healthiest, Trizic and Prevail design successful products and raise millions in funding.

https://justinlockwooddesign.com
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