Is Your Dental Marketing Delivering Patients? This Checklist Will Tell You!

Written By Justin Lockwood

I. Hyper-Local SEO & Online Visibility:

  • ☐ Are you consistently ranking in the top 3 of Google Maps for "dentist [your city/neighborhood]" searches?

  • ☐ Does your Google My Business profile have detailed, accurate, and up-to-date information specific to your service area?

  • ☐ Are your online reviews primarily from patients within your immediate community?

  • ☐ Are you targeting very specific, local keywords in your website content and SEO?

  • ☐ Are you utilizing local citations and directories effectively?

II. Targeted Patient Acquisition:

  • ☐ Are you consistently attracting new patients from your specific target neighborhoods?

  • ☐ Are your online ads and social media campaigns hyper-targeted to your local demographics?

  • ☐ Are you able to track which marketing efforts are generating the most local patient inquiries?

  • ☐ Are you utilizing geofencing or other location-based marketing tactics?

  • ☐ Are you using social media to engage with local community groups and events?

III. Cost-Effective Marketing Strategies:

  • ☐ Are you getting a clear return on investment (ROI) from your marketing budget?

  • ☐ Are you finding that traditional agency fees are too high for your local focus?

  • ☐ Are you utilizing affordable, proven methods to attract local patients?

  • ☐ Are you able to directly track how many new patients come from each marketing source?

  • ☐ Are you avoiding marketing spending that does not target your local area?

IV. Personalized Marketing Approach:

  • ☐ Do you have a direct line of communication with your marketing expert?

  • ☐ Are your marketing strategies tailored to your specific practice and local market?

  • ☐ Do you feel your marketing is a personalized strategy or a generic template?

  • ☐ Are you receiving regular, personalized reports on your marketing performance?

  • ☐ Does your marketing partner understand the unique challenges of your local dental market?

If you're looking for effective, hyper-local marketing that won't break the bank, let's talk. We specialize in personalized dental marketing strategies designed to attract patients in your community. Contact us for a free, no-obligation consultation today.

Justin Lockwood

I grew up on a kind of hippy-commune where all my toys were made of wood and imagination was my only screen time. This forced me to be a creative thinker from the start. I drew and sold my first logo when I was twelve and still feel inspired every day to discover new ways of communicating peoples stories and passion. I create things that are designed to be used and enjoyed. Not just admired but interacted with. That demonstrate knowledge and feel personal. Because this is what makes design memorable.

During my almost 20 year career I've been lucky to work with some of the world’s most admired brands — companies like Alaska Airlines, Lululemon, GAP, Madison Square Garden, Target, TOMS, HBO, Marvel, TED, and CNN. In recent years I've helped startups including AutoLotto, Spoon Rocket, Healthiest, Trizic and Prevail design successful products and raise millions in funding.

https://justinlockwooddesign.com
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