20 Social Media Post Ideas for Your Dental Practice

Written By Justin Lockwood

Informative & Educational:

  1. Mythbusters! Debunk a common dental myth with a clear and concise explanation. (Ex: "Do sugar-free candies really prevent cavities?")

  2. Brushing 101: Post a step-by-step video on proper brushing technique for optimal oral hygiene.

  3. Flossing Focus: Offer different flossing methods (string floss, water floss) and their benefits.

  4. Spotlight a Service: Highlight a specific service your practice offers (e.g., Invisalign, teeth whitening) and its advantages.

  5. National Dental Month (March): Share interesting facts about dental health throughout the month.

  6. Ask the Dentist!: Host a live Q&A session on social media where you answer patient dental questions.

Engaging & Fun:

  1. "Smile Selfie" Contest: Encourage patients to share selfies with their best smiles for a chance to win a prize.

  2. "Would You Rather?" Poll: Create a lighthearted poll with dental-related scenarios (Ex: "Would you rather: Floss daily or brush once a week?")

  3. Fun Fact Friday: Share a quirky or interesting fact about teeth or dental history.

  4. Behind the Scenes: Take your followers on a virtual tour of your practice with a fun video.

  5. Before & After Magic: Showcase a patient's smile transformation with their permission (highlighting confidentiality).

Promotional & Community-Focused:

  1. Special Offer: Announce a limited-time discount on cleanings or other procedures.

  2. New Patient Welcome: Offer a special incentive for new patients who book an appointment.

  3. Support Local: Partner with a local business for a joint giveaway or promotion.

  4. Volunteer Spotlight: Share your team's participation in dental outreach programs or community events.

  5. Patient Testimonial: Post a positive review or video testimonial from a happy patient.

Interactive & Lighthearted:

  1. "Name that Tool": Show a close-up picture of a dental instrument and have followers guess its name.

  2. Emoji Dental Scavenger Hunt: Hide emoji clues around your social media page leading to a special offer.

  3. Dental Word Scramble: Post a scrambled dental-related word for followers to unscramble.

  4. Fun Fact or Fib?: Share a statement about dental health and have users guess if it's true or false (reveal the answer later).

Bonus Tip:

  • Use relevant hashtags to increase your reach (e.g., #dentistry #oralhealth #dentalcare).

By incorporating these diverse post ideas, you can keep your social media channels informative, engaging, and help your dental practice stand out online!

Justin Lockwood

I grew up on a kind of hippy-commune where all my toys were made of wood and imagination was my only screen time. This forced me to be a creative thinker from the start. I drew and sold my first logo when I was twelve and still feel inspired every day to discover new ways of communicating peoples stories and passion. I create things that are designed to be used and enjoyed. Not just admired but interacted with. That demonstrate knowledge and feel personal. Because this is what makes design memorable.

During my almost 20 year career I've been lucky to work with some of the world’s most admired brands — companies like Alaska Airlines, Lululemon, GAP, Madison Square Garden, Target, TOMS, HBO, Marvel, TED, and CNN. In recent years I've helped startups including AutoLotto, Spoon Rocket, Healthiest, Trizic and Prevail design successful products and raise millions in funding.

https://justinlockwooddesign.com
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